National Taiwan Normal University Course Outline
Spring , 2024

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I.Course information
Serial No. 1293 Course Level Master
Course Code ETM0057 Chinese Course Name 文化觀光管理專題研究
Course Name Special Topics on Cultural Tourism Management
Department Graduate Institute of European Cultures and Tourism
Two/one semester 1 Req. / Sel. Sel.
Credits 3.0 Lecturing hours Lecture hours: 3
Prerequisite Course ◎1. This is a cross-level course and is available for junior and senior undergraduate students, master's students and PhD students. 2. If the listed course is a doctroal level course, it is only available for master's students and PhD students.
Course Description
Day & Class Period/Location Fri. 2-4 Main R404
Curriculum Goals Corresponding to the Departmental Core Goal
1. Possess integrated knowledge of cross-disciplinary analysis of cultural tourism management Master:
 1-2 To have multi-cultural and inter- disciplinary knowledge.
2. Cultivation of innovative leadership and problem-solving ability in cultural tourism management Master:
 2-1 To understand the theory and practice of European cultural tourism
 2-2 To have the capability of policy- planning and research in cultural and tourism industry
3. Possess the professional quality of cultural tourism practitioners Master:
 2-3 To have good professional ethics and excellent expertise
4. Possess the academic ability and critical thinking to study European cultural tourism Master:
 3-1 To have the academic capability to research European culture in depth
 3-2 To have the capability to think independently, to express, and to criticize.

II. General Syllabus
Instructor(s) LIU,Yi-De/ 劉以德

Lecture : Theories and principles of the following topics will be


- Cultural tourism: typologies and rationales

- From cultural resources to cultural tourism products

- Cultural attraction’s selection process

- Elements of demand in cultural tourism

- Typology of cultural tourists

- Host communities and cultural tourism

- Operational management of cultural attractions

- Cultural tourism: interpretation and representation

- Impact assessment of cultural tourism

- Cultural tourism and urban regeneration

- Globalization, commodification and authenticity

- Cultural events and ‘festivalization’

- Sustainable planning for cultural tourism

- Sustainable marketing of cultural tourism

Seminar : Successful case studies of cultural tourism management in


Instructional Approach
Methods Notes
Formal lecture  
Group discussion  
Problem-based learning  
Field work  
Case studies  
Other: 專題演講
Grading assessment
Methods Percentage Notes
Assignments 10 %  
Class discussion involvement 30 %  
Attendances 10 %  
Presentation 50 %  
Required and Recommended Texts/Readings with References

ATLAS, (2005). Cultural Tourism Research Project 2004: Survey Report. Association for Tourism and Leisure Education.

Bendixen, P. (1997). Cultural tourism: Economic success at the expense of culture? International Journal of Cultural Policy, 4 (1), 21-46.

Chhabra, D. (2010). Sustainable Marketing of Cultural and Heritage Tourism. Routledge.  

Girard, L.F. & Nijkamp, P. (2009). Cultural Tourism and Sustainable Local Development. Ashgate.

Goodrich, J. N. (1997). Cultural tourism in Europe. Journal of Travel Research, 35(3), 91.

Hausmann, A. (2007). Cultural Tourism: Marketing Challenges and Opportunities for German Cultural Heritage. International Journal of Heritage Studies, 13 (2), 170-184.

Hughes, H. (2002). Culture and tourism: A framework for further analysis. Managing Leisure, 7 (3), 164-175.

Ivanovic, M. (2009). Cultural Tourism. Juta Academic.

Jacobsen, K.S. (2003). The Tourist Bubble and the Europeanisation of Holiday Travel, Journal of Tourism and Cultural Change, 1 (1), 71-87.

Lacy, J.A. & Douglass, W.A. (2002). Beyond authenticity: The meanings and uses of cultural tourism. Tourist Studies, 2 (1), 5-21.

Leslie, D. & Sigala, M. (2005). International Cultural Tourism: Management, Implications and Cases. Butterworth-Heinemann.

McKercher, B. & du Cros, H. (2002). Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management. Haworth Press, Binghamton N.Y.

McKercher, B. (2002). Towards a classification of cultural tourists. International Journal of Tourism Research, 4, 29-38.

McKercher, B., Ho, S. Y., du Cros, H., & So-Ming, B. C. (2002). Activities-based segmentation of the cultural tourism market. Journal of Travel and Tourism Marketing, 12(1), 23-46.

Mintel (2004). Cultural and Heritage tourism – International – November 2004, Mintel , London.

Murphy, C. & Boyle, E. (2006). Testing a conceptual model of cultural tourism development in the post-industrial city: A case study of Glasgow, Tourism and Hospitality Research, 6 (2), 111–128.

OECD (2009). The Impact of Culture on Tourism, OECD, Paris.

Prentice, R. C., (2001). Experiential cultural tourism, museums and the marketing of new romanticism of evoked authenticity. Annals of Tourism Research, 19 (1), 5-26.

Richards, G. & Bonink, C. (1995). Marketing European cultural tourism. Journal of Vacation Marketing, 1, 173-180.

Richards, G. & Wilson, J.C. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction of culture? Tourism Management, 27 (6), 1209-1223.

Richards, G. (1996). Cultural Tourism in Europe, CABI, Wallingford.

Richards, G. (2003). What is Cultural Tourism? in van Maaen, A. (Ed.) Erfgoed voor Toerisme. National Contact Monumenten.

Richards, G. (eds.) (2001). Cultural Attractions and European Tourism. CABI.

Richards, G. (eds.) (2006). Cultural Tourism: Global and Local Perspectives. Routledge.

Richards, G. (eds.) (2010). Cultural Tourism Research Methods. CABI.

Robinson, M. & Boniface, P. (eds.) Tourism and Cultural Conflicts, CABI, Wallingford.

Robinson, M. & Picard, D. (2006). Tourism, Culture and Sustainable Development. UNESCO Cultural Tourism Division, UNESCO, Paris.

Russo, A.P. & van der Borg, J. (2002). Planning considerations for cultural tourism: a case study of four European cities. Tourism Management, 23 (6), 631-637.

Ryan, C. (2002). Tourism and cultural proximity: Examples from New Zealand. Annals of Tourism Research, 29 (4), 952-971.

Smith, M.K. (2006). Cultural Tourism in a Changing World. Multilingual Matters.

Smith, M.K. (2007). Issues in Cultural tourism Studies, Routledge, London.

Steiner, C.J. & Reisinger, C. (2006). Understanding existential authenticity. Annals of Tourism Research, 33 (2), 299-318.

Timothy, D. J. (2007). Managing Heritage and Cultural Tourism Resources. Ashgate Pub Co.

Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of Tourism Research, 26 (2), 349-370.

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