National Taiwan Normal University Course Outline
Spring , 2024

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I.Course information
Serial No. 1291 Course Level Master
Course Code ETM0002 Chinese Course Name 研究方法
Course Name Research Methodology
Department Graduate Institute of European Cultures and Tourism
Two/one semester 1 Req. / Sel. Req.
Credits 3.0 Lecturing hours Lecture hours: 3
Prerequisite Course ◎1. This is a cross-level course and is available for junior and senior undergraduate students, master's students and PhD students. 2. If the listed course is a doctroal level course, it is only available for master's students and PhD students.
Course Description
Day & Class Period/Location Tue. 7-9 Main R404
Curriculum Goals Corresponding to the Departmental Core Goal
1. To understand epistemology and social research Master:
 3-1 To have the academic capability to research European culture in depth
 3-2 To have the capability to think independently, to express, and to criticize.
2. To obtain professional capacity to conduct research on general social science and cultural studies Master:
 1-2 To have multi-cultural and inter- disciplinary knowledge.
 2-1 To understand the theory and practice of European cultural tourism
 4-2 To be able to respect and to understand multi-cultures
3. To obtain professional capacity to conduct critical tourism research Master:
 2-1 To understand the theory and practice of European cultural tourism
 2-2 To have the capability of policy- planning and research in cultural and tourism industry
4. To learn research reflexivity and ethics Master:
 2-3 To have good professional ethics and excellent expertise
 3-3 To have an international vision and cultivated personality

II. General Syllabus
Instructor(s) LAI, Chia-Ling/ 賴嘉玲

Research methodology GIECT 2023 Spring course outline

Aims of the course

This course aims to introduce students how to conduct qualitative social research in the areas of tourism and cultural studies. The course will be divided into three parts: First of all, the warm up part will lead students who have no background knowledge of social science to understand the basic skills of conducting social research, including topic searching, literature reviews, methods selections, writing up and research ethics. The second part will focus on multiple classics and advanced epistemology in social research, from critical theory, Foucault’s methods, Bourdieu’s field theory and reflexivity, feminism, postmodernism and post-colonialism, nomadic and mobility, ANT, cosmopolitanism, comparative studies and so on. The third part aims at general qualitative research methods, from archive research, interviews, discourse analysis and semiotics, visual study and senses studies, mobile methods, observation, field notes taking and ethnography, and digital methods. Concluded with Reflexivity and research methods as well as the art and action related research. Participant students need to actively participate in the class, from making reading summaries and presentation, and well as the preparation for a research proposal for MA thesis. 

Week 1 (2/20) Researching cultural tourism, epistemology and methods: An introduction

Part 1 Week 2-5 Taking up social and cultural research 

Week 2 (2/27) Figuring out your research topics: imagining three lovers 

Week 3 (3/5) Research crafts: creating your own maps/choosing the suitable methods 

Week 4 (3/12) Research ethics+ Art and styles of writing up 


Part 2 Week 5-10 Theories and methodologies: ontologies, epistemology, methods-taking

Week 5 (3/19) Foucault and Bourdieu’s methods: Historical genealogy, field theory, reflexivity

Week 6 (3/26) Feminism and feminist methods/ post/colonial analysis 

Week 7 (4/2) Actor-Network Theory and methods

Week 8 (4/9) mid-term paper submission/no class

Week 9 (4/16) Cosmopolitan methodology/ comparative research/ Mobilities researches

Part 3 Cultural Tourism Studies and Methods:

Week 10 (4/23) Historical Archive Methods v.s. memory studies

Week 11 (4/30) Observation methods and field work

Week 12 (5/7) Visual Methods: Semiotics, discourses and narratives analysis/

Week 13 (5/14) Senses studies

Week 14 (5/21) Interview methods& focus group/ digital media methods and creative methods

Week 15 (5/28) Invited speech

Week 16 (6/6) Final presentation

Instructional Approach
Methods Notes
Formal lecture  
Group discussion  
Grading assessment
Methods Percentage Notes
Assignments 30 %  
Class discussion involvement 10 %  
Attendances 10 %  
Presentation 50 %  
Required and Recommended Texts/Readings with References

Ateljevic, Irena, Annette Pritchard and Nigel Morgan ed. 2007. The Critical Turn in Tourism Studies. London: Elsevier Ltd.

Berg, B. L. (2003). Qualitative Research Methods for the Social Sciences. 5th ed. Allyn & Bacon.

Creswell, J. W. (1997). Qualitative Inquiry and Research Design: Choosing among Five Approaches. Sage Publications.

Merriam, S. B. (2009). Qualitative Research: A Guide to Design and Implementation. Jossey-Bass.

Saukko, P. (2003). Doing Research in Cultural Studies: An Introduction to Classical and New Methodological Approaches. Sage Publications.

Veal, A. J. (2006). Research Methods for Leisure & Tourism: A Practical Guide. Pearson Education.

Bourdieu, Pierre. 1991. The Craft of Sociology. Walter de Gruyter & Co

Banks, Marcus. 2010. Using Visual Data in Qualitative Research. London: Sage. 

Hall, Michael (ed.). 2011. Fieldwork in Tourism. London: Routledge.

Rose, Gillian. 2001. Visual Methodology. London: Sage. Chap3, 4, 6, 7

Edensor, Tim. 1996. Touring the Taj. Chap 2.

Law, John. 2004. After Methods. London: Routledge. Ch 1.

Latour, Bruno. 2009. Reassembling the Social. London: Routledge.

Lury, Celia et al. 2013.Inventive Methods: The Happening of the Social. London: Routledge.

Haraway, Donna. 1991. ‘Cyborg Manifesto’ and ‘Situated Knowledge’, in Simians, Cyborgs and Women: The Reinvention of Nature, London: Free Association Books.

Tucker, Hazel. 2010. ‘Tourism as Postcolonialism’, in The Sage Handbook of Tourism Studies.Edited by Tazim Jamal and Mike Robinson. Pp. 504-520.

Urry, John. 1995. ‘The making of the lake district’, in Consuming Places. London: Routledge. Pp.193-210

Beck. Urich. 2010. Cosmopolitan Vision. London: Polity.  

Urry, John. 2007. Mobilities. London: Polity. Ch 1, 2, 3.

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