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National Taiwan Normal University Course Outline Spring , 2024 |
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| I.Course information |
| Serial No. | 1386 | Course Level | Undergraduate |
| Course Code | EAU0139 | Chinese Course Name | 跨國企業經營策略 |
| Course Name | Multinational Corporations` Management Strategies | ||
| Department | Department of East Asian Studies | ||
| Two/one semester | 1 | Req. / Sel. | Sel. |
| Credits | 3.0 | Lecturing hours | Lecture hours: 3 |
| Prerequisite Course | |||
| Comment | |||
| Course Description | |||
| Time / Location | Tue. 9-A Main Jeng 101 | ||
| Curriculum Goals | Corresponding to the Departmental Core Goal | ||
| 1. To be familiar with fundamental knowledge on multinational corporations` management strategies |
College: 1-4 Within the ability of political, social and economical vision and thinking in East Asia regional studies |
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| 2. To be familiar with fundamental knowledge on multinational corporations` management strategies and applications |
College: 1-5 Within the strategy and knowledge of cross-disciplinary and cross-culture, and cross-disciplinary professional ability of humanities and social sciences |
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| 3. To be familiar with practical and analytical tools and to incubate fundamental research capabilities |
College: 2-1 Possessing the ability of conducting basic academic research on sinology and culture and international politics and economics |
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| 4. To help students equip with the related professional knowledge and capabilities |
College: 2-5 Working in cultural and educational institutions, academic departments and governmental organs. Possessing the ability of planning, writing, editing and implementing when dealing with works related to sinology and culture, and politics and economics |
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| 5. To help students equip with positive and enterprising spirits, spontaneous |
College: 3-1 Within the ability of macroscopic thinking, independent thinking, professional research and critical introspection |
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| 6. o help students cultivate the global perspectives and respects for multicultural differences with an emphasis on the humanistic quality |
College: 3-2 Within the world view and humanistic literacy of respecting and tolerating different cultures |
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| 7. To emphasize entrepreneurship through studies on theories and practices |
College: 3-3 Within the innovative and constructive characteristics of inheritance and adaptability to changes |
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| 8. To emphasize the importance of good ethics. |
College: 4-1 Conducting academic researches with rigorous attitude and academic research ethics |
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| 9. To help students cultivate the global perspectives and respects for multicultural differences with an emphasis on the humanistic quality |
College: 4-2 Being able to examine, understand and respect the cultural differences and pluralism. And being able to follow social ethics and possessing vocation. |
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| 10. To focus on the current and important issues in East Asia as well as the globe. |
College: 4-3 Within open-mind, macroscopic viewpoint, and forward-looking global vision, and Understanding the features and value of East Asia culture, and participating in public affairs with rational manner. |
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| II. General Syllabus |
| Instructor(s) | TIEN, Cheng-Li/ 田正利 | ||
| Schedule | |||
[This course will be taught in English.] Tentative Schedule (暫定大綱) Week 1：Course Introduction, and Globalization (C1) Week 2：National Differences in Political, Economic, and Legal Systems (C2) Week 3：National Differences in Economic Development (C3) Week 4：Differences in Culture (C4) Week 5：International Trade Theory (C6) Week 6：Government Policy and International Trade (C7) Week 7：Foreign Direct Investment (C8) Week 8：Course Review/Supplement: Ethics, Corporate Social Responsibility, and Sustainability (C5) & Mid-Term Exam Week 9：The Strategy of International Business (C12) Week 10：Entering Developed and Emerging Markets (C13) Week 11：Exporting, Importing, and Countertrade (C14) Week 12：Global Production and Supply Chain Management (C15) Week 13：Global Marketing and Business Analytics (C16) Week 14：Global Human Resource Management (C17) Week 15：Final Presentations Week 16：Course Wrap-Up/Supplement & Final Exam The info above is subject to change without notice or with notice in class and/or via emails. Thank you. |
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| Instructional Approach | |||
| Methods | Notes | ||
| Formal lecture | 講述跨國企業經營策略重要概念、理論與實務。 Class lecturing on important concepts, theories and practices. | ||
| Group discussion | 討論重要議題，分全班討論與小組討論。Class/group discussions on important subjects. | ||
| Problem-based learning | 透過個案案例問題解決教學。Problem solving through case/example studies. | ||
| Media, audio, visual materials | 配合相關議題之多媒體應用。Supplemented with multimedia. | ||
| Grading assessment | |||
| Methods | Percentage | Notes | |
| Midterm Exam | 20 % | Midterm exam | |
| Final exam | 10 % | Final exam | |
| Class discussion involvement | 15 % | 5+5+5 (Will explain in class) | |
| Attendances | 25 % | 出席狀況/ Attendances | |
| Presentation | 30 % | Final presentation | |
| Required and Recommended Texts/Readings with References | * Hill, C.W.L. 2021/2022 (12e). Global Business Today (International Student Edition). McGraw Hill Education. The listed book with * is required for class. (* 為課堂用書。) (以上所有課程資訊可能變動，謝謝。) |
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