National Taiwan Normal University Course Outline
Fall , 2022

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I.Course information
Serial No. 1357 Course Level Master
Course Code ETM0080 Chinese Course Name 歐洲文化創意專題研究
Course Name Special Topics on European Cultural Creativity
Department Graduate Institute of European Cultures and Tourism
Two/one semester 1 Req. / Sel. Sel.
Credits 3.0 Lecturing hours Lecture hours: 3
Prerequisite Course ◎1. This is a cross-level course and is available for junior and senior undergraduate students, master's students and PhD students. 2. If the listed course is a doctroal level course, it is only available for master's students and PhD students.
Course Description
Time / Location Tue. 7-9 Main 04-04
Curriculum Goals Corresponding to the Departmental Core Goal
1. Introducing theories of cultural creativity Master:
 2-1 To understand the theory and practice of European cultural tourism
 2-3 To have good professional ethics and excellent expertise
2. Introducing European creative culture cases Master:
 2-2 To have the capability of policy- planning and research in cultural and tourism industry
 3-1 To have the academic capability to research European culture in depth
3. To form the critical capacity to analyze creative industries Master:
 1-2 To have multi-cultural and inter- disciplinary knowledge.
 3-2 To have the capability to think independently, to express, and to criticize.
4. To form the capacities to organize and manage creative cultures Master:
 2-2 To have the capability of policy- planning and research in cultural and tourism industry
 4-1 To be willing to experience the lifestyles of different cultures

II. General Syllabus
Instructor(s) LAI, Chia-Ling/ 賴嘉玲

Special topics on European Cultural creativity: 2022 Autumn Syllabus

(MA course 16 weeks, taught in English)

Week 1-7 Theorising cultural creativity: rewrite creativity from cultural theories perspectives

Week 1 From Enlightenment and genius to cultural creativity: the historical development of creativity

Introduction: A historical review of creativity

Week 2 From Cultural Industry, Cultural industries to Creative industries/ Cultural governance and creativity

創意英國Cool Britannia案例討論(Tony Bennett)

Nicholas Garnham. 2005. ‘From cultural to creative industries’, International Journal of Cultural Policy, 11:1, 15-29

Hartley, John. 2005. ‘Creative Industries’, in John Hartley edited. Creative Industries. London: Blackwell. Pp.1-40.

Bennett, Tony. 2007. ‘Ch 4. Culture and Governmentality’, Critical Strategies, London: Blackwell. Pp. 71-85.

Ref. McGuigan Jim. 2009. Cool Capitalism. London: Pluto Press.

Week 3 Global Cultural Industry’s materiality and media/ branding: (Scott Lash: Generic and Intensive culture/ Celia Lury: Brand culture) 

Lash, Scott and Celia Lury. 2006. Global Cultural Industries. London: Routledge. Chap. 1, 3, 6 (有中文譯本)

Ref: Lury, Celia. 2006. Brands.Ch1-3.

Klingman, Ann. 2009. Brandscape. Ch 5. London: The MIT Press.

Lash, Scott. 2006. Intensive Culture. London: Routledge. Chap 1.

Week 4 Complexity, mobilities and creativity: (Edward Soja/ John Urry)/Heterotopia, aura and the power of story-telling: (Michel Foucault and Walter Benjamin)

Urry, John and Scott Lash. 1995. Economies of Signs and Space. Ch5.

Urry, John. 2003 Global Complexity. Ch 1.

Benjamin, Walter. 1961. The Age of Mechanical Reproduction.

Foucault, Michel. 1986. 'Of other spaces', Diacritics, 6: 22-27.

Week 5 Politics of taste, experience economy and the aestheticization of everyday life: (Pine and Gillmore/ Mike Featherstone/ Bourdieu)

Featherstone, Mike. 2007. ‘Ch 5. The Aestheticization of Everyday life’, Consumer Culture and Postmodernism 2ndedition. London: Routledge, pp. 64-80.

Pine, Joseph and Gillmore. 1999. Experience Economy..(中文譯本2003 體驗經濟時代) ch1, 3, 6, 7.

Bourdieu, Pierre. 1984. Distinction. London: Routledge. Ch 1.

Ref: Jenkins, Henry. 2007. Wow Climax.New York: New York University. (中譯本Wow效應).

Week 6-17 Multiple dimensions of Creativity

Week 6 Creative Space: Creative city and its disconsent (I) (Creative cluster, Creative field, Creative Milieu)

Landry, Charles. 2003. 創意城市馬可波羅Ch 6.

Landry, Charles. 2005. ‘London as a Creative City’, in John Hartley edited Creative Industries.London: Blackwell Publishing.

Zukin, Sharon. 2010. Naked City. Ch 1. (中譯本: 裸城)

Pratt, Andy. 2010. ‘Brick Lane: community-driven innovation’.pp.28-39 in Local Knowledge: case studies of four innovative places. NESTA. London, National Endowment for Science, Technology and the Arts. ISBN 978-1-84875-054-8.

Week 7 II Creative Space: Creative space/ architecture and its disconsent II

Iconic Architecture/Guggenheim effect

Edensor, Tim. et al. 2010. Spaces of Vernacular Creativity: Rethinking the cultural economy. London: Routledge. Ch 1.

Sklair, Leslie. 2010. ‘Iconic architecture and the culture-ideology of consumerism’, Theory, Culture and Society. 27(5): 135-159.

Week 8 Creative Class and Cultural Intermediates(Richard Florida)/(Pierre Bourdieu

Florida, Richard. 2003. ‘The Experiential Life’, The Rising of Creative Class. New York: basic books. 

Bilton, Chris. 2011. ‘創意產業: 管理的文化與文化的管理’, 於李天鐸編, 文化創業產業讀本,台北: 遠流。

Mcrobbie, Angela. 2011. ‘The Los Angelesation of London: Three Short Waves of Young People’s Micro-Economies of Culture and Creativity in the UK’, in Raunig, Ray and Wuggenig edited Critique of Creativity. London: Mayfly Books.


Bourdieu, Pierre. 2003. The Field of Cultural Production. Oxford: Polity.

Bouridieu, Pierre. 1984. Distinction. Ch1. London: Routledge..

Du Gay, Paul. Cultural Intermediary.

Bilton, Chris (2010): Manageable creativity, International Journal of Cultural Policy, 16:3, 255-269

Ex: Young British Art

Week 9 Midterm break/ submit mid-term paper

Week 10 Creativity and design: Semiotics analysis

Actor-Network Thoery, from object design, organisation design to social design

Shove, Elisabeth et al. 2007. The Design of Everyday Life. Ch 1, 6. London: Routledge.

Molotch, Harvey. ‘Place in Product’, Where Stuff Comes From. London: Routledge.


Ref: 吳翰中與吳琍璇著. 2010. 美學CEO.台北:缪思出版社

Sudjic, Deyan. 2008. The Language of Things. London: Penguin

Week 11 Creativity and material/ media dialects: brand culture/ new media and popular culture(New Media Art/ACG/ VR-AR)

Lury, Celia. 2006. Brands.Ch1-3. London: Routledge.

Jenkins, Henry. 2005. ‘Games, the new lively art’, in John Hartley edited Creative Industries. London: Blackwell.

Ref: Lash, Scott and Celia Lury. 2006. Global Cultural Industries. London: Routledge. Chap. 7

Week 12 Cultural creativity and travelling culture: from creative hotel to couch surfing/ dining/ souvenirs/ theme tour/ alternative guide 

Greg, Richard. 2011. ‘Creativity and Tourism: the State of the Art’, Annals of Tourism Research. Vol. 38 (4): 1225-1253.

Jørgen Ole Bærenholdt and Michael Haldrup. 2006. ‘Mobile Networks and Place Making in Cultural Tourism: Staging Viking Ships and Rock Music in Roskilde’, European Urban and Regional Studies 13(3): 209–224.

Week 13 Creativity and avant-garde art: thematisation and curating 

Documenta and Biennales

Macdonald, Sharon and Paul Basu. 2007. Ch 1. Exhibition Experiments. London: Blackwell.

Graham, Beryl and Sarah Cook. 2010. ‘Introduction to rethinking curating’, Rethinking Curating. London: MIT press.

Week 14 Field Trip 

Week 1 5  Invited Speech TBA

Week 16 Final presentation and Conclusion

Instructional Approach
Methods Notes
Formal lecture  
Group discussion  
Grading assessment
Methods Percentage Notes
Assignments 30 %  
Class discussion involvement 10 %  
Attendances 10 %  
Presentation 50 %  
Required and Recommended Texts/Readings with References

Bennett, Tony. 1998. Culture: A Reformer’s Science. London: Sage.

Bourdieu, Pierre. 1993. The Field of Cultural Production. Cambridge: Polity Press. Chap 1: 29-73.

Edensor, Tim. et al. 2010. Spaces of Vernacular Creativity: Rethinking the cultural economy. London: Routledge. 

Featherstone, Mike. 2007. Consumer Culture and Postmodernism 2nd edition. London: Sage.

Foucault, Michel. 1986. 'Of other spaces', Diacritics, 6: 22-27.

Foucault, Michel. 1991. "Governmentality." In Colin Gordon and Peter Miller (eds.)The Foucault Effect: Studies in Governmentality, 87-104. Chicago: University of Chicago Press.

Foucault, Michel. 1977. This Is Not a Pipe. Berkeley: University of California Press.

Florida, Richard. 2003. The Rise of Creative Class. London: Basic Books.

Shove, Elisabeth et al. 2007. The Design of Everyday Life. Ch 1, 6. London: Routledge.

Molotch, Harvey. ‘Place in Product’, Where Stuff Comes From. London: Routledge.

Graham, Beryal and Sarah Cook. 2010. Rethinking Curating: Art After New Media. Boston: MIT Press.

Hartley, John. 2004. Creative Industries. London: Wiley-Blackwell.

Jenkins, Henry. 2006. The Wow Climax: Tracing the Emotional Impact of Popular Culture. New York University Press.

Landry, Charles. 2008 The Creative City 2nd edition . Earthscan Ltd

Lash, Scott and Celia Lury. 2007. Global Culture Industry. Oxford: Polity.

Lash, Scott. 2002. Critique of Information. London: Sage.

Lash, Scott. 2010. Intensive Culture. London: Sage.

Lury, Celia. 2004. Brands: The logos of the global economy. London: Routledge.

Negus, Keith and Michael Pickering. 2004. Creativity, Communication and Culture Value. London: Sage.

Pine, Jesoph and James Gilmore. 2011. The Experience Economy.(new edition) Harvard Business School Press.

Klingmann, Anna. 2007. Brandscapes: Architecture in the Experience Economy. New York: MIT Press.

Urry, John. 2002. Global Complexity. London: Routledge.