National Taiwan Normal University Course Outline
Fall , 2022

@尊重智慧財產權,請同學勿隨意影印教科書 。
Please respect the intellectual property rights, and shall not copy the textbooks arbitrarily.

I.Course information
Serial No. 1356 Course Level Master
Course Code ETM0074 Chinese Course Name 媒體與觀光
Course Name Media and Tourism
Department Graduate Institute of European Cultures and Tourism
Two/one semester 1 Req. / Sel. Sel.
Credits 3.0 Lecturing hours Lecture hours: 3
Prerequisite Course ◎1. This is a cross-level course and is available for junior and senior undergraduate students, master's students and PhD students. 2. If the listed course is a doctroal level course, it is only available for master's students and PhD students.
Course Description
Day & Class Period/Location Thur. 7-9 Main 04-04
Curriculum Goals Corresponding to the Departmental Core Goal
1. - to review some of the essential developments in the history of tourism up to the present day in relation to media Master:
 1-1 To understand European multi-culture and its reality in depth
 1-2 To have multi-cultural and inter- disciplinary knowledge.
 2-3 To have good professional ethics and excellent expertise
2. - to reveal the intimate interactions (negotiations, adaptations, conversions) created, in the early days as now, between media and tourism Master:
 4-2 To be able to respect and to understand multi-cultures
 4-3 To be able to appreciate beauty and to care societies
3. - to strengthen the students’ abilities to approach contemporary media developments (as they relate to tourism) through accurate critical lenses. Master:
 3-1 To have the academic capability to research European culture in depth
 3-2 To have the capability to think independently, to express, and to criticize.
 3-3 To have an international vision and cultivated personality

II. General Syllabus
Instructor(s) LUCA DINU/ 路狄諾
  1. Introduction: Intersections—media & tourism
  2. The advent of print
  3. Travel and early travel collections
  4. The problematics of travel in early modern Europe I
  5. The problematics of travel in early modern Europe II; The Grand Tour
  6. Discussing the Tour; Early guidebooks
  7. Thomas Cook & the business of tourism
  8. The early specialized press: magazines, pictorials
  9. Photography and the illustrated press; The beginnings of cinema and tourism 
  10. The culture of postcards
  11. Mixed genres: lectures, tours, performances
  12. Cars and tourism 
  13. Tourist literature in the interwar period
  14. Photo-travel books
  15. Post-war developments: (re)constructing tourism
  16. Travel journalism on TV; The age of gloss; Film-induced tourism and its challenges
Instructional Approach
Methods Notes
Formal lecture  
Group discussion  
Media, audio, visual materials  
Grading assessment
Methods Percentage Notes
Presentation 30 % Final written paper
other: 70 % Journals, reading reports, email questions/comments on reading materials
Required and Recommended Texts/Readings with References


Beeton, Sue. Film-induced Tourism. 2005.

Briggs, Asa and Peter Burke. A Social History of the Media. 2009.

Briggs & Cobley: The Media. An Introduction, 2002

Burton, G.: More than Meets the Eye, 2002

Coleman, Simon and Mike Crang. Tourism: between place and performance. 2002.

Crouch, David. Rhona Jackson and Felix Thompson. The Media and the Tourist Imagination Converging cultures. 2005.

Dann: The Language of Tourism, 1996

Franklin: Tourism. An Introduction, 2003

Frost, Warwick, Croy, Glen and Beeton, Sue. International Tourism and Media Conference Proceedings. 2004.

Goeldner, Charles R., J. R. Brent Ritchie. Tourism: principles, practices, philosophies. 2006.

Lickorish & Jenkins: An Introduction to Tourism, 1997

Marris & Thornham: Media Studies. A Reader, 1996

Mirzoeff, Nicholas. The Visual Culture Reader. 2002.

Nielsen, Christian. Tourism and the media: tourist decision-making, information, and communication. 2001.

Page, Stephen and Joanne Connell. Tourism: a modern synthesis. 2006.

Pincas Stéphane, and Marc Loiseau. A History of Advertising. 2008.

Straubhaar, Joseph, Robert LaRose and Lucinda Davenport. Media Now: Understanding Media, Culture, and Technology. 2008.

Valdivia:  A Companion to Media Studies, 2003

*** Large selection of 19th and 20th century visual materials (book illustrations, photographs, early films, travel-related documentaries, ads, etc.)

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